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As more people spend bigger chunks of their time online, digital marketing is becoming an effective strategy for companies to connect with customers and draw new ones. While traditional marketing strategies like billboards are expensive and have a poor conversion rate, online marketing strategies such as social media marketing, content marketing or search engine optimization (SEO) are often much more efficient and cost-effective at increasing sales.

One of the most important elements to consider when developing an internet marketing strategy is the goal you want to accomplish. Do you have an immediate goal in mind, such as increasing your email list or boosting sales or do you wish to build brand loyalty in the long run? This will help you decide what metrics to track for, like the conversion of website visitors to customers or the percentage of ads clicked which result in a sale.

Regardless of what your goals are, there’s an internet-based marketing strategy that can help you reach them. For example, if you want to grow your email list, consider trying different types of subject lines for email and newsletter formats to determine what works best. Keep in touch with your email subscribers by sending them relevant content and special offers that are specific to their interests. Chatbots are a great method to communicate in real-time with your visitors on your site, answering questions and providing assistance. This type of digital marketing is an effective way to cut costs for customer service as well as improve your overall site experience.